Brand Story - Nirelle

Founded in 2016 by Mehak Daga, Nirelle was born from a legacy—
a lineage where gemstones and fine jewelry have flowed through three generations.

With a deep-rooted appreciation for craftsmanship and design, Mehak honed her skills during her four-year graduation at Pearl Academy of Fashion. Blending inherited sensibilities with a contemporary design vision, she created a label that celebrates purity, elegance, and timeless charm.

The name “Nirelle” itself is a reflection of the brand’s soul.
“Nir”, meaning pure as water, symbolizes clarity, honesty, and authenticity.
“Elle” embodies chic sophistication—a tribute to the modern, confident woman.

Together, Nirelle represents jewelry that is refined yet expressive, classic yet current—crafted to be cherished across generations.

Rooted in Indian heritage yet designed for the modern global aesthetic, Nirelle specializes in customized gold and silver jewelry — each piece meticulously handcrafted to tell a personal story. From trousseau collections that celebrate new beginnings to destination wedding jewelry, gifting pieces, and delicate gemstone-studded designs, Nirelle offers jewelry that transitions effortlessly from daily wear to festive occasions.

Every Nirelle creation reflects a fusion of heritage and modernity — elegant, wearable, and thoughtfully designed. The brand’s essence lies in crafting jewelry that feels as personal as it looks exquisite — a reflection of purity, grace, and individuality.

Our exquisite collection ranges from fine jewellery and custom-made pieces to antique-inspired designs and modern classics — each creation reflecting a perfect harmony of tradition and innovation.

At Nirelle, our mission is simple — to create jewellery that tells your story and remains precious forever. With meticulous attention to detail and a passion for perfection, we ensure that every piece you wear carries the essence of true luxury and trust.

Our Short Story - Nirelle

Nirelle is a name synonymous with timeless beauty, fine craftsmanship, and lasting trust. We don’t just create jewellery — we craft experiences that celebrate grace, individuality, and confidence. Every Nirelle piece is a perfect blend of quality, authenticity, and sophistication, designed to make every moment unforgettable.

Our exquisite collection ranges from fine jewellery and custom-made pieces to antique-inspired designs and modern classics — each creation reflecting a perfect harmony of tradition and innovation.

At Nirelle, our mission is simple — to create jewellery that tells your story and remains precious forever. With meticulous attention to detail and a passion for perfection, we ensure that every piece you wear carries the essence of true luxury and trust.

✨ Nirelle – Crafted with Love, Worn with Pride. ✨

Exceptional Craftsmanship

Every Nirelle piece is meticulously handcrafted by skilled artisans, ensuring flawless detailing and lasting beauty.

Certified Purity & Authenticity

We use only hallmarked gold, certified diamonds, and ethically sourced gemstones, guaranteeing genuine quality you can trust.

Timeless Design & Durability

Our jewellery blends elegance with strength, designed to stay radiant and cherished for generations.

At Nirelle, we take pride in offering an exquisite fusion of quality, artistry, and authenticity. Our collections reflect the perfect harmony of timeless craftsmanship and contemporary design, featuring fine jewellery, customized creations, antique-inspired pieces, and elegant accessories — each crafted to perfection.

Every Nirelle piece is designed with an unwavering commitment to excellence and individuality, ensuring that what you wear is not just jewellery, but a reflection of your story. We believe in creating treasures that are as enduring as the emotions they represent.

Our Vision

To become a globally loved Indian jewelry brand that celebrates purity, craftsmanship, and individuality, redefining modern elegance while honoring traditional artistry.

Our Mision

. To craft bespoke, high-quality gold and silver jewelry that merges traditional Indian craftsmanship with contemporary design sensibilities.
. To offer customers personalized and meaningful adornments for every occasion — from everyday elegance to life’s grand celebrations.
. To empower modern women to express their stories through jewelry that is pure, elegant, and timeless.
.To uphold ethical practices, authenticity, and craftsmanship across every stage of creation.

About Founder - Nirelle

Born into a legacy rooted in gemstones and craftsmanship, Mehak Daga’s journey with jewellery began in childhood, shaped by early exposure to stones, design processes, and heritage artistry.

A Pearl Academy alumnus (2011–2015) with a BA (Hons.) in Jewellery Design, Mehak was a scholarship awardee, building a strong foundation in contemporary design and material understanding. She further enriched her creative perspective through international summer courses, including Photography and Underground Storytelling at Santa Fe University, New Mexico, and Fashion Styling at NABA, Milan.

In 2016, she founded NIRELLE, a brand that reflects her belief that jewellery is more than adornment—it is story, emotion, and legacy crafted into timeless form.

2011–2015 — BA (Hons.) Jewellery Design, Pearl Academy (Scholarship Awardee)
International summer courses: Photography & Storytelling (Santa Fe University, New Mexico), Fashion Styling (NABA, Milan)
2016 — Founded NIRELLE JEWELS

“Jewellery is a legacy you don’t just wear—you inherit, experience, and pass on.”
Mehak Daga
Founder & Creative Director, NIRELLE JEWELS (Est. 2016)

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